Understanding the NIL Process: A Comprehensive Guide from Industry-Leading Lawyers

Imagine this: you’re an entrepreneur with a game-changing idea for a sports drink targeted at student-athletes. You see immense potential in leveraging the marketability of rising college stars, but then you hit a roadblock: the complex and ever-evolving world of Name, Image, and Likeness (NIL) regulations. You’re not alone. In a New York Times report, […]

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